How to Market a Business Using YouTube
Do you know how to market a business using YouTube? It easily comes as no surprise that YouTube will help get your business seen. YouTube has existed for over 5 years and is without a doubt the most effectual medium for distributing video online. The company, which uses the slogan, "Broadcast Yourself", allows people everywhere to upload and view videos about almost anything. Your business can indeed profit from being represented on this Google-backed media titan. All you need to do is follow a few simple rules.
How to Market a Business Using YouTube
Here is a list of the equipment you will need: a video, a computer, an Internet connection, and a YouTube account (no cost here!). When you first create your YouTube account, a YouTube "Channel" will be created for you. A "Channel" is a user profile where visitors can see all of the content you have ever uploaded.
Uploading YouTube Videos Is Easy
To add new content to YouTube, click the "Upload" link in the upper right area of the YouTube home page. If you did not already sign in, you will be prompted to sign in to your YouTube account. YouTube has some limitations as to the length of your video content. Keep your video file size to less that 2 GB (2,000 MB or 2,000,000 KB) or about 15 minutes in length and you will not run into upload problems. Keep in mind that High Definition video creates larger files than Standard Definition video for the same length video. Despite the size allowed by YouTube, try to keep the length of your videos close to 5 minutes to avoid possibly boring your audience.
Finding your video on YouTube
One of the most important components to know about how to market a business using YouTube is associating info to your content. In order for YouTube users to find your content, you are either going to tell them specifically where to find it using a web address of some sort or they are going to search and find it using either the search tool inside YouTube itself or another search engine like Google, etc. In fact, in most cases, customers find YouTube content using the search engines. Given that, again, it is paramount that you associate info to your content.
Describe your content
While your video is uploading to the YouTube web site, you can supply some details about the video. In the Video Information section, while filling in a title, description, "tags" and category, it is important to think like the customer you would like to find the video. Think of words people use every day. What will they be searching for? These search terms are called "keywords" or "keyword phrases". For example, if you have a home based business in obedience dog training, people may search on "agility training". Be sure to include these keywords or keyword phrases in each of the title, description, and tag fields. That said, do NOT overload these fields by stuffing too many keywords or keyword phrases into these fields. Keep in mind, people are reading this information too, not just computers, so pick the best keywords or keyword phrases and use them.
In the Broadcasting and Sharing Options section, you have the choice of making the video Public, Private, or Unlisted. In order to make your video available to the largest number of viewers, you will likely want to make your video content public so viewers can easily find your business. Setting your broadcasts to Private means only those you invite can see your videos. Unlisted means only those with a specific link can see your videos. Private and Unlisted videos are not searchable via search engines like Google, etc.
If you have a local business or wish to market to specific geographic locations, you can dictate a Map Location in the Date and Map section as well. This would be helpful, for example, if a customer searching for the aforementioned obedience dog training customer searched using the "obedience training ridgefield ct" keyword phrase.
YouTube Video Tips
Here are some final tips about how to market a business using YouTube. Make sure you have suitable lighting. Shoot your video outdoors if possible. If you are using a video camera to record yourself or another person indoors, make sure images are well lit and easily visible. If you are creating a video slideshow, use high-quality pictures. Do not use blurry or distorted images in your video slideshows. Viewers will become quickly annoyed, your message will not be well conveyed, and you may lessen the value of your brand.