Use of Digital Marketing in Travel Industry
Digital marketing applies to all fields of business be it textiles, electronics or even travel. Recently, marketing is done via the internet due to the huge consumer market using the internet frequently. Before wide use of internet, it used to be focused on the radio, television and mobiles. As more and more people use the internet, from big businessmen to the common public, it has also changed its focus from the above means to the internet. Now you will see numerous ads and posts on various web sites and web pages.
Why do companies all over the world use these techniques? Well the answer is quite simple. It focuses a large number of people at the same time. You might like to argue with the fact that so does print media, but digital media is fast and delivers information in a matter of seconds. Customers prefer information in real time and they also prefer companies which advertise online.
Due to the large prospects of success in the marketing filed, many companies and agencies have been established due to the very fact of the world wide success of digital marketing. These agencies and consultancies provide services in the field of marketing such as giving advice on which digital marketing strategy would be the best for your company and they also guide you step by step on how to plan out your strategy and execute it.
Recently, it has become a major trend of advertisers to use search engines to advertise their products. This is quite a successful tactic and is a win-win situation, as both the advertisers and the search engines benefits by this arrangement. Google which is a major search engine used by many nations of the world has been advertising many products online. Recently, they have even entered the travel industry.
Google as bought the ITA software for $ 700 million making it the sixth largest transaction Google has ever made. What was the reason behind this large sum of money? Well for starters, Google wanted to expand in to each and every industry and the travel industry looks to hold a lot of potential. Also, this deal would give Google an edge over its competitors making it even more formidable as a competitor.
What is ITA? Well it is basically software which provides behind-the-scenes data on flight times along with available seats and price levels. It helps not only travel agencies but also normal consumers who just want information. The deal has caused quite a lot of turmoil amongst travel agencies and Google's competitors. Travel agencies are afraid that their job would be taken over if Google could simply provide flight information on search results and Google's other competitors are suspected of the fact that Google would now have complete control of the internet.