Internet Marketing Challenges and Solutions for Business
The State of Internet Marketing.
One of the best, and worst, things about Internet Marketing is the speed with which it changes. Google changes its search algorithm 500 to 600 times every year. That's up to 1.64 changes a day! Just from Google. Add in Bing, Facebook, Twitter, LinkedIn, and all the other sites around the globe and the speed of change in this industry can be bewildering. And there's no sign that it's going to slow down any time soon.
Where Your Business Stands Today
Today, everyone and their brother-in-law is online. Your business with one or more brick-and-mortar locations and all the rent, staff, insurance, inventory and other overhead that involves, competes with some guy in a home office selling products he does not even warehouse himself. But he's got a great website. He works on it every day to ensure he's being found by the people searching for his products and services and he's outselling you two-to-one because he has little overhead and can keep his prices ridiculously low.
The Competition is Greater
For every search, there are millions or billions of web pages out there. For example, I just typed "shoes" in Google and got back 1.65 BILLION results in 0.15 seconds. Not that anyone is going to look at 1.65 billion web pages. Most people do not look past the first 10 on the first page. In reality, most people probably do not look past the first 3-5 results before revising their search terms if they do not find what they're looking for right away.
Search Engines are Smarter
And the search engines keep getting smarter. Remember those 600 changes a year Google makes to its algorithm? There's a reason for that. Google knows it has to deliver the most relevant results possible to its users if it's going to remain the search standard it has become. It knows Bing (or some some newcomer) would like nothing more than knock it off its throne if it does not return the best possible results. So it changes its algorithm 1.64 times a day to ensure that it indexes and returns the most relevant results every day. This can seem like a nightmare to Internet marketers who are trying to help their clients stay on top of the first page of results, but it's all for the good of the searcher, and we're all seekers.
The times, they are a'changing
Long gone are the days when you could just repeat your keywords of value 50 times on a page to be indexed highly by the search engine of the day. The search engines are much smarter today. Gone are the days when you could purchase links from link farms to make it appear that your website was more popular than it really is. Gone are the days when you could just put your website up and let it sit there on the shelf becoming as dusty as those old print catalogs on a shelf in your warehouse.