Dangers Of Running A Digital Marketing Campaign Without A Strategy
It's estimated that over 70% of businesses run digital marketing campaigns without a strategy. This is not only a waste of time, but also a waste of money.
Dangers Of Running a Marketing Campaign Without A Strategy
You do not have a direction : when you do not have a strategy you do not have a goal that you want to achieve in your journey. Due to lack of goals, you do not put in the required effort and resources. This results to you achieving nothing.
You do not know your market share : since you need to do market research in order to come up with a marketing strategy, lacking a strategy means that you do not do your research so you do not know your market share. This is dangerous as you do not understand your customers, competitors or propositions. This puts you at a great disadvantage against your competitors.
You do not have a powerful online value proposition: value proposition is what you have to offer your customers. When you do not have a marketing strategy you do not know what you can offer your customers so you have nothing to sell to your customers.
How To Create A Digital Marketing
You should start by determining your target customers. This calls for you to do market research in order to understand your potential customers. To achieve fast results you should narrow down your research by focusing on one individual. You should study this individual and understand his / her tastes, likes and behavior. This will help you to understand your customers better then be able to create a powerful strategy.
In addition to researching your customers, you also need to research your competitors. Here you need to find the strategies that your competitors are using.
After doing your research you should decide on the best marketing channel to use. There are many forms that you can use. For example, you can use: blogs, social media, websites, video advertising, banner advertising and viral marketing. Before you settle on a given channel, you should do your research and find the channel that will be of value to you.
Finally, you should come up with criteria on how to evaluate your digital marketing strategy. As rule of thumb you should use criteria that is tangible and measurable. To know how you are progressing, you should regularly evaluate your strategy and ensure that it's working perfectly.