How Will Social Media Marketing Improve Marketing?
Social media is the latest internet trend and has grown exponentially. Facebook alone has over a billion users. Add twitter, LinkedIn, Google Plus, Pinterest, YouTube, etc., and that number increases dramatically. These sites are easily accessible to anyone and are a platform where millions of people interact with each other. You can see how, if used effectively, this platform can be a boon for entrepreneurs.
In it's simplest form social media marketing is the process of advertising your business, increasing website traffic and fostering communication with consumers. Businesses post attractive content and encourage readers to share it. When the message is received from a friend it is more likely to be viewed favorably. There is opportunity for your message to be forwarded many times. Where else can you get so much audience? Creating a presence on social media sites can be very profitable and your business can thrive.
Social networking sites are a platform for users to interact and develop relationships. This concept also applies to interactions with businesses. Businesses can solicit comments and suggestions, thereby improving their marketing strategies and even their products. This interaction fosters a sense of commitment and increases repeat customers.
Social media marketing is not simple. It does not end when you create a page or an account on a social media site. It actually starts there. There are some things you must do to be a successful social media marketer and some things you should avoid at all costs. Failure to pay attention to some basic guidelines may damage the image of your business.
Let's use Facebook as an example since it is a widely used social media platform. If you already have an account on Facebook start by looking for pages your competitors have created and spend some time on each page. This will give you an idea of what is going on in your niche and the standing of your competitors. Once you have done your research you will have a clear picture of what to do.
You will have to register separately to create a page for your business. Facebook Help Center will give you guidance for doing this. Once you have established your page the more concrete and interesting part kicks in. To get started:
- Create a marketing strategy. Do not post haphazardly and avoid harassing your customers. You do this by controlling the frequency of your updates and your posts. Make it easy for your readers to share your content by using plug-ins.
- Keep in mind this is not your personal account. This page represents your business and your fans are looking for useful information. If you flood them with useless posts they may end up blocking you. Develop creative, fun and attractive content.
- Research the advantages of various social networks and decide how you can best integrate their features to promote your business. For instance YouTube provides a large audience and technology for videos. Pinterest is the latest vogue in social media marketing and can be linked to your Facebook and Twitter accounts.
Social Media marketing is a successful way to increase traffic to your website and can help improve your webpage ranking too. It is well worth the effort to educate yourself on the ins and outs of social media marketing and to make a plan to boost your marketing efforts.