How YouTube Can Help Your Business
If you've done much searching on the internet, you probably have noticed that video is everywhere you look on the internet. It's being so widely used in almost every industry, it's amazing. People look at YouTube for entertainment every day, but it's extremely widely used by businesses. Video is now one of the main ways that business people share information about their businesses and products and get potential customers interested in them. YouTube is the largest video sharing site on the internet.
An amazing 13 million plus hours of video were uploaded during 2010 and amount of uploads continue to grow. This trend is expected to continue. More than three billion videos are watched every day. As more and more people become more familiar with video sharing sites, this number will obviously grow week by week and month by month in the future.
YouTube has an age demographic that is very broad broad by marketing status – 18-54 years old. This makes it a perfect online marketing strategy tool for most any business because you can reach almost all of your customers through this medium.
It's been proven that people are quite interested in watching video online. Video is a great way to keep the attention of your audience because they can easily listen to your message instead of having to read it. If you're using video to teach how to do something, a video is far more effective than a manual. If you can show someone a demonstration, they will almost always learn easier than if they have to read about the same activity and try to visualize how it would look.
Because video is one of the first places people look when they want to learn about something, YouTube has turned into a highly popular search engine. People do like to find video to get the answers they often need. One of the best ways to add value by helping current and potential customers is to create videos that teach or share information about your products and industry. Some of the information you might consider creating videos for are:
- How to do tasks
- Understanding options or features
- How to care for products
- Sharing tips about products or the industry in general
Adding adding value, you can use video to add credibility to your business and develop your status as an expert in your industry. Remember that people choose to buy from businesses that consider the best in that industry so it's important to add to your expert status as often as possible.